Yahoo Aims to Achieve Turnaround Dream With Hire of Marissa Mayer

In the past year, several tech companies that once seem inviolable have fractured badly—Research in Motion and Nokia most notably. Yahoo, which yesterday announced a surprising and energetic choice of Marissa Mayer as its new CEO, is not in such dire straits, but only just. Its revenues have been on a multiyear secular decline, occasionally flowing, mostly ebbing; it lost the battle with Google as a search engine; and its content, while stellar, may be unable to support its current structure and identity. Mayer is a bold hire, and visions of another turnaround, that of Apple in the late 1990s, must surely be a dream. The question will be whether that dream has any chance of becoming real.

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